Download free Golf Range Development & Operations Manual BUSINESS DESCRIPTIONIn the United States there are more golf courses than there are Mc. Hope you will use this text as a foundation for your club. Golf Retail Operations. UNLV PGA GOLF MANAGEMENT UNIVERSITY PROGRAM. Encyclopedia. com has Golf Driving Range. S., and of these more than six million are avid golfers and play an average of 2. These numbers show an incredible opportunity upon which to capitalize. To aid in project development. Site Organization for the Vehicle Operations and Vehicle Maintenance Complex. Technical and Operational Guidance Notes. Additional information to be incorporated in Operations Manual. Three dimensions of character development. The golf range industry has gone through major changes over the last 1. What used to be a . The number of customers has increased 9. The company believes that these numbers combined with the limited availability of practice facilities in metropolitan San Antonio has created a market that is . MCGC is to be located on a 1. Kerrville called Jalapeno Junction, situated just north of San Antonio. Specifically, the plan is highlighted by a new Town Center, as well as 1.
Six thousand residential units already have been built on a site across the street from Jalapeno Junction. There are approximately 5. MCGC will be located north of I- 6. Multi- tiered tee stations served by automatic ball and debit card systems. Heated grass and turf tees. Water and sand hazards. Putting green. Corporate and individual memberships. Pro shop and club repair. Family- oriented environment. MCGC will provide the surrounding neighborhoods with wholesome activities and create long- term value and enhanced quality of life. The design will complement the surrounding hill country park land and fit within the city of San Antonio's historic tradition. PRODUCTSTraditionally, golf ranges have relied solely on revenue generated by ball sales. While MCGC will derive a major portion of its revenue from buckets of range balls, it will use new and innovative ways to increase revenues. With the usual golf range very little thought goes into other ways to capitalize on the captive market. There are thousands of ways to increase revenue with a little extra planning and thought. At MCGC, we are planning to increase the revenue substantially by adding additional services. These services include corporate sponsorship advertising on the grounds of MCGC, PGA and LPGA professional instructors, a pro shop, food service, leagues, and corporate and individual memberships. The largest increase in revenue will come from advertising sales at MCGC. Advertising at MCGC will serve two purposes: 1) to increase revenues, and 2) reduce costs through innovative, new programs, and media. Advertising revenue will come from several innovative sources. The range balls will have sponsorship directly on the balls. This will reduce and perhaps eliminate the cost of range balls. With so many corporations headquartered or operating within 2. MCGC we will have plenty of . Between each tee is a tee divider. These dividers provide excellent opportunity for smaller companies to advertise. Potential advertisers include local restaurants, florists, newspapers, etc. Our website will be state of the art, also. Golfers will be able to sign up for tee times and purchase memberships and gifts online. Panasonic 5. 0 Plasma Viera Manual: full version free software download. Targeting advertising from golf companies and MCGC will increase revenues. Ninety- three percent of golf ranges in the U. S. At MCGC we will offer only the best in PGA and LPGA trained professionals. Programs will include group, individual, team lessons, and a golf school. Golf has become a way of life for many, and a great way to reduce stress and have fun. We do not think this should be limited to people in the mid- to upper- income brackets. As a benefit to the community, we will offer free or reduced cost lessons to children in the city of San Antonio. MCGC's facilities will include a pro shop that caters to all levels of golf. In addition to traditional golf items, gift certificates will be available. The pro shop's merchandise will available for sale on our website, giving an additional avenue for increased revenue. Food Service is often overlooked when developing a golf range. At MCGC, food service will be tied directly to our golf services. The close proximity of MCGC to many of the major tourist attractions will afford it many lunchtime customers. Daily specials that include lunch and golf will be offered as well as . At MCGC we will offer lunch- time and weekend leagues for all levels. While increasing revenue for MCGC, it will also foster a sense of community for the players. One of the newest concepts in golf ranges is to offer memberships in a manner similar to golf clubs. This is an exciting concept not only because it initially increases revenues, but also because it ensures a steady income flow throughout the year. Golfers who are members are more likely to come to practice when they have a financial tie to MCGC. We see memberships growing exponentially in years two through five as MCGC becomes more popular, and at the same time tee times become more difficult to secure. Although membership will not be required, we will offer comprehensive membership packages, each with a variety of privileges. Below is a sample of our membership packages. Masters Member ($1,0. Mountain Cedar Golf Club. Complimentary locker and bag storage. Mountain Cedar Golf Club. Corporate Member ($3,0. The corporate membership program will enable companies to entertain clients, host business meetings and special events, and allow their employees to practice their games year- round. Corporate privileges include: 2. No minimum on number of stalls reserved. Access to locker rooms. One free Ryder Cup Room rental (9 A. Ryder Cup Room rental (9 A. M.)Off- Peak Member ($1,2. Unlimited balls year- round. Monday through Friday, 9 a. MARKETINGMarketing is divided into two categories: start- up and ongoing. Start- up marketing will include print and radio advertising, PR, direct market mailing, and a . Beginning one month before the opening we will begin running ads in San Antonio's major newspapers, culminating in full- page ads three days before opening. Also one month before opening, we will run strategically placed radio ads. The most likely stations are the top four FM stations (including the classical station) in the market; while the best time slots for us are during National Public Radio broadcasts. A flood of press releases should garner plenty of free coverage in local press. Direct marketing will produce the largest immediate return. Every corporation and office within a 2. The mailing will announce our opening, encourage purchase of corporate memberships, and include discounts for the grand opening. The website will be used to build the MCGC brand. By offering grand opening specials available only online, the site will generate traffic that will be used later for targeted advertising from golf companies and MCGC. The site will be visually appealing, database driven, and dynamically produced. National Golf Foundation - Publication Catalog. Golf Consumer Buying Profiles. Many golf industry professionals have a need for customer profiles - manufacturers, marketers, retailers (from big box to pro shop), membership directors, course managers, salespeople, travel and tour operators, media pros, etc. This report contains golf c..
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